Tim Sweeney, founder and CEO of Epic Games, stated in August 2017 that the revenue cut of Steam, the dominant game storefront from Valve, was unreasonably high at 30%, and suggested that they could run a profitable store with as little as an 8% cut. Epic Games has further plans to expand the feature set of the storefront but it does not plan to add as many features as other digital distribution platforms, such as discussion boards or user reviews, instead using existing social media platforms to support these.Įpic began offering digital distribution for game publishers after the success of Fortnite, released in 2017, which Epic distributed using their own software channels to players on Windows and macOS systems. The service provides digital rights management (DRM), friends list management, game matchmaking, and other features. It launched in December 2018 as a software client, for Microsoft Windows and macOS, and online storefront. More details on upcoming game releases will be revealed at The Game Awards this Thursday, December 6th.The Epic Games Store is a video game digital distribution service and storefront operated by Epic Games. From Epic’s 12% store fee, we’ll have a profitable business we’ll grow and reinvest in for years to come! Because of the high volume of Fortnite transactions, we can process store payments, serve bandwidth, and support customers very efficiently. We’ve built this store and its economic model so that Epic’s interests are aligned with your interests. The Epic Games store is open to games built with any engine, and the first releases span Unreal, Unity and internal engines. There will be no store-placed ads or cross-marketing of competing games on your page, and no paid ads in search results. To jumpstart the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months.Īs a developer, you control your game page and your newsfeed. If you opt to participate, creators who refer players to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link). The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery. You’ll also be able to reach your players through email, if they choose to share it. People who buy your games automatically subscribe to your newsfeed so you can reach them with game updates and news about upcoming releases. And if you’re using Unreal Engine, Epic will cover the 5% engine royalty for sales on the Epic Games store, out of Epic’s 12%. The Epic Games store will operate on the following principles:ĭevelopers receive 88% of revenue. The store will launch with a hand-curated set of games on PC and Mac, then it will open up more broadly to other games and to Android and other open platforms throughout 2019. Soon we'll launch the Epic Games store, and begin a long journey to advance the cause of all developers. And we've heard that many of you want this too! We built the Epic Games launcher on PC and Mac featuring Fortnite and Unreal Engine we built a worldwide digital commerce ecosystem supporting dozens of payment methods and we gained great economies of scale thanks to Fortnite's growth.Īs developers ourselves, we wanted two things: a store with fair economics, and a direct relationship with players. By Tim Sweeney For the past five years, we've been building tools enabling Epic to bring our games directly to players.
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